With a background in design and advertising, founder of The Letter J Supply, Joanne, discovered her interest in calligraphy when she received a gift of a pen holder, nibs and a bottle of ink from a friend. Intrigued by the tools, she wanted to explore this art form. But it was only during a trip to New York that she had her first brush with calligraphy. Through a chance encounter, she met a calligraphy teacher whom she started to take lessons from. That became the turning point of her career, and life. That tactile quality of putting ink to paper drew her into the world of words. With a mere $200 she took a leap of faith, leaving the security of a full-time job and embarked on this new venture, learning the ropes of building a creative business from scratch. The mountains and valleys in the journey have in turn become the inspiration of her work – turning ashes to beauty. Her well-loved artworks have been described as “ribbons” on paper with a distinctive sensibility.