I am currently a PhD candidate in Business (Marketing) at Singapore Management University.

My academic journey started with a Bachelor's in Business Management at SMU, where I focused on marketing and corporate communications. Later, I pursued a Master's in Innovation Management at Central Saint Martins, University of the Arts London, drawn to the intersection of creativity and strategy.

Professionally, my path has been anything but linear. I spent two years in London working for a startup that began in experiential marketing before pivoting into tech, building a platform for community engagement and customer acquisition. Returning to Singapore, I spent nine years running multiple small businesses, gaining firsthand experience in both B2B and B2C markets. My ventures ranged from launching a fashion designer’s brand to distributing UK products, founding a beauty service business, and working as a wedding and family photographer. Each chapter taught me something new about people, markets, and the delicate balance between structure and improvisation.

Then came 2020 and the pandemic. Like many, I was forced to pause and take stock. That period of reflection made me realize that I thrived on time autonomy, continuous learning, and the ability to create meaningful value. In 2021, I made the shift to academia, beginning my PhD journey. Now, my research in marketing is informed by my years in business and entrepreneurship, allowing me to bridge theory with practice in ways that feel grounded and real.

Though I’ve stepped away from commercial photography, I continue a personal project called Conversational Portraits. Through it, I photograph people while engaging in deep conversation, using the process to practice empathy, active listening, and thoughtful questioning. Over time, I’ve come to value not just the final image but the exchange itself—the way it captures something raw and fleeting, a moment of genuine connection. In many ways, this project mirrors my approach to research and teaching: a way of noticing, a way of understanding, a way of making sense of the world.